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Drake, the rapper-singer, single-handed changed the rules of what it meant to be a rapper.
Before Drake, rapping was about narrative and singing about pathos, joy, or sensuality. In 2009, Drake exploded that notion, blending rap and singing into a fluid, hip-hop tone, making his pleasant and creative sound the norm in global pop.
Melodic rapping had been experimented by Kanye West and Lil Wayne before Drake, but the graceful, natural blending of rap+singing along with syrupy hooks was effortless and yet powerful when rendered by Drake. His song ‘Hotline Bling’ had no rapping whatsoever, and yet won the ‘Best Rap Song’ Grammy.
Rap stopped sounding like rap when other artists like Gunna, Travis Scott and many more followed suit. Drake also had conflicts with the orthodox rappers which didn’t like his style and accused him of plagiarism.
Drake's insistence on collaborating with promising young rappers acted as a shield, supporting and distracting them at the same time.
It is almost surreal how casually and effectively he rebuilt hip-hop, gaining global popularity due to the right timing, as his rise coincided with the streaming era.
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American pop icons like Kanye West and Beyonce took inspiration from African talents, with many collaborations and fusion albums.
Korean Pop kicked off a global fan frenzy in the 2010s. The 2012 megahit ‘Gangnam Style’ kickstarting the rage.
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Modern Rap came from the place Hip-Hop originated: The Bronx.
DJ Kool Herc, a New York DJ kicked off this genre in his back-to-school parties in the 1970s. He used the repetitive beat samples to form a loop, combined with percussive elements from disco, soul, and funk. The place is a tourist attraction even now at 1520, Sedgwick Avenue.
K-Pop, or Korean pop music, became a rage across the world in the last few decades. It is now a multi-billion dollar industry.
It started when in 1992, a band Seo Taeji & Boys created h...
In the late 90s, K-Pop started getting international fame when artists like Clone made it to China and other Asian countries. Then in 2002, during the soccer World Cup, BoA topped the charts in Japan.
In 2008, K-Pop made strides across the western world with the advent of Facebook, Twitter and Youtube, making itself available on international platforms.
The perfect storm happened in 2012, when a Korean record by Psy, became an international Youtube phenomenon with over 1 billion views at that time(now 3.5 billion views).
K-pop wasn’t just a flash in the pan, and the Korean music producers knew how to package catchy music, doll-face models as stars, colourful backgrounds and great dance moves