Four Things Working at Facebook Has Taught Me About Design Critique - Deepstash
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 Establish clear roles

Establish clear roles

Everyone in a critique has a role they must play. The three roles we rely on are presenter, audience, and facilitator.

  • The presenter is the individual sharing work, their role is to: Succinctly describe the problem being solved (or ideas being explored) and present design or content solutions they have come up with
  • The audience's role is to: Understand the problem statement and context and ask a lot of questions
  • The facilitator’s job is to: Create a schedule for each critique in advance, ensure that everyone in the group stays on the agenda, take notes during critique to help those presenting.


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Ensure everyone understands (and agrees on) the problem

It’s immensely helpful to reiterate the problem being solved before showing any work in a critique.

Vocalizing the problem and context for the work—and why it’s a problem or idea worth tackling in the first place—helps establish a foundation from which productive feedback can be given


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Focus on feedback, not criticism

It’s important to know the difference between helpful feedback and unhelpful criticism.

If the goal of critique is to help move solutions forward and empower the team, feedback should primarily be presented in the form of exploratory and guiding questions, with an intent of building up and improving the work, and with the mindset of working together as opposed to criticizing the presenter.


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4. Laptops (and phones) stay closed

The point of a critique is to explore problems, nurture ideas, and grow the team, primarily through listening and asking questions.

You can’t accomplish this goal if you’re constantly checking your phone or working on your computer (or checking Facebook).


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