Why Typography Matters — Especially At The Oscars

Here’s what should’ve been changed based on the three critiques I just made: 

• We move the Oscar logo to the bottom where it's least important.
• The award category, “best actress,” is moved to the top so that it’s the first thing anyone SEES and reads.
• The winner should be the most emphasized thing on the card with all other information, like the film’s title, in a smaller or a less thick Font.

A major twist ending and a major Snafu at the very end of the 2017 Academy awards for the category of best picture. If you look back on the footage and analyze it, you could read on Warren Beatty’s face that something was not right just before the winner was declared. I think there are multiple redundancies so that something like this does not happen — especially at the Oscars. But there’s one thing the Academy possibly didn’t consider, or forgot,

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