The Oscars: The Glitz, Glam, and the Marketing Lessons | AdRoll - Deepstash

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Behind the heavy crystal curtains, the bevy of celebrities, and the swelling orchestra, there's a lot that a marketer can take away from the Oscars.

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The Oscars: The Glitz, Glam, and the Marketing Lessons | AdRoll

The Oscars: The Glitz, Glam, and the Marketing Lessons | AdRoll

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Visuals, visuals, visuals

The red carpet event preceding the awards show is always a visual spectacle. Celebrities mill about in their best designer clothes and their outfits are splashed across televisions, magazines, and social media.

In marketing, you also have to play up the visuals, because the stats don’t lie:...

Branding Is Everything

  • It's not just about the logo or advertising campaigns. It's the way your brand presents itself to the market and interacts with your audience.
  • Be mindful of all aspects of your business from a branding perspective including product design, employee relations, and customer support.

Accuracy Is Important

If you’ve seen the infamous 2017 "Best Picture" mix-up between La La Land and Moonlight, then, like me, you’ve probably tried to erase that cringe-worthy moment from your memory.

  • Any data you provide must be accurate for your company to have any credibility
  • Wh...

Social Media Is Powerful

Ellen DeGeneres went into the crowd and brought together some of the night's biggest stars including Bradley Cooper, Meryl Streep, Jennifer Lawrence, Brad Pitt, and more - to squeeze in for a selfie

After posting the photo on Twitter, it received over 3 million retweets and was used as an a...

  • The goal is to find out what appeals to your customers, then to capture their interests through narrative marketing campaigns
  • It's about going outside of your product or service and focusing on your company values
  • For example, Patagonia established a narrative as a company th...

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