The Oscars: The Glitz, Glam, and the Marketing Lessons | AdRoll - Deepstash

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Visuals, visuals, visuals

Visuals, visuals, visuals

The red carpet event preceding the awards show is always a visual spectacle. Celebrities mill about in their best designer clothes and their outfits are splashed across televisions, magazines, and social media.

In marketing, you also have to play up the visuals, because the stats don’t lie: 91% of people prefer visual content over written content. Things like videos, infographics and social media images can help engage the audience and boost brand awareness.

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Branding Is Everything

Branding Is Everything

  • It's not just about the logo or advertising campaigns. It's the way your brand presents itself to the market and interacts with your audience.
  • Be mindful of all aspects of your business from a branding perspective including product design, employee relations, and customer support.

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Accuracy Is Important

Accuracy Is Important

If you’ve seen the infamous 2017 "Best Picture" mix-up between La La Land and Moonlight, then, like me, you’ve probably tried to erase that cringe-worthy moment from your memory.

  • Any data you provide must be accurate for your company to have any credibility
  • When your brand generates high quality, reliable data, the benefits include better decision making, improved productivity, lower costs, and higher sales
  • Always double-check your work, and be hypervigilant concerning data

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Social Media Is Powerful

Social Media Is Powerful

Ellen DeGeneres went into the crowd and brought together some of the night's biggest stars including Bradley Cooper, Meryl Streep, Jennifer Lawrence, Brad Pitt, and more - to squeeze in for a selfie

After posting the photo on Twitter, it received over 3 million retweets and was used as an advertisement for Samsung

This shows the sheer strength of social media when something goes viral

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It's All About Narrative Marketing

  • The goal is to find out what appeals to your customers, then to capture their interests through narrative marketing campaigns
  • It's about going outside of your product or service and focusing on your company values
  • For example, Patagonia established a narrative as a company that "aims to use [their] resources" to save the world from extinction"

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CURATED BY

vihadas

entrepreneur in the making

Behind the heavy crystal curtains, the bevy of celebrities, and the swelling orchestra, there's a lot that a marketer can take away from the Oscars.

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