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How to Keep Your Cool When Your Audience Asks Tough Questions

https://www.inc.com/deborah-grayson-riegel/how-to-keep-your-cool-when-your-audience-asks-tough-questions.html

inc.com

How to Keep Your Cool When Your Audience Asks Tough Questions
And what can make a presentation even more unnerving? Fielding hostile questions from the audience. These aren't innocent informational queries (like "Which agency are we going with for our next campaign?"), nor are they speculative requests (such as "Who do you think will be our biggest competition in three years?").

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Answering Harsh Questions

  • Acknowledge the reason behind the emotion. Do not defend yourself. Give an objective answer.
  • Be confused to buy time for both of you. If someone is swayed by emotions when asking, ask to repeat the question.
  • Offer the questioner the floor if he wants to share his perspective, but don't let it control the audience. Address it later on.
  • Tell the truth about the question's impact.
  • Dodge it and deliver an eloquent response.

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