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Sheryl Sandberg Mastered 3 Presentation Skills in 3 Minutes. And You Can, Too

https://www.inc.com/deborah-grayson-riegel/sheryl-sandberg-mastered-3-presentation-skills-in-3-minutes-you-can-too.html

inc.com

Sheryl Sandberg Mastered 3 Presentation Skills in 3 Minutes. And You Can, Too
When it comes to making a persuasive presentation, there are several elements that are core to making it a success. As Aristotle said eons ago, persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is.

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3 elements of a persuasive presentation

... that are core to making it a success, according to  Aristotle: Persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is.

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Sheryl Sandberg and the importance of an engaged audience

From sharing a company's successes and telling a powerful personal story to using meaningful data and citing the experts -- as well as delivering a message with passion -- there are multiple ways to shift listeners from feeling bored to getting on board.

Sheryl Sandberg does that, in her speeches.

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Sheryl Sandberg presentation techniques

Sheryl Sandberg  presentation techniques
  • Involving the audience intellectually and emotionally from the start. Her questions required people to participate physically, intellectually, and emotionally.
  • Making an evergreen topic fresh and evocative by connecting it to today's headlines. This will most likely generate an emotional response from an audience.
  • Being personal and vulnerable. This builds trust and empathy with her listeners. 

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SIMILAR ARTICLES & IDEAS:

Answering Harsh Questions

  • Acknowledge the reason behind the emotion. Do not defend yourself. Give an objective answer.
  • Be confused to buy time for both of you. If someone is swa...

The Data Scientist presentation style

The Data Scientist uses data, analytics, facts, and figures to make his point and persuade the audience. 

Pros: This presentation style delivers data, information and analy...

The Storyteller presentation style

The Storyteller can tap emotions and weave a persuasive narrative.

An audience may not remember every single data point or statistic, but they will remember a great story or emotional connection.

Pros: Focused on making an emotional connection with the audience.

Cons: Not suitable for audiences that just want a factual answer to a simple question.

The Closer presentation style

The Closer jumps into a presentation, cuts right to the chase, delivers the bottom line and skips all the boring stuff.

It sees the end goal and goes right for it. 

Pros: reduces a presentation to its esssence.

Cons: may be perceived as too harsh or abrupt.

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Popularity of Ted talks

Popularity of Ted talks

TED talks are watched by more than two million times every day. They have become the standard in public speaking and presentation skills.

So probably your next public sp...

Passion leads to mastery

And mastery is the foundation of an extraordinary presentation. So express an enthusiastic, passionate, and meaningful connection to the topic you are presenting in your public speech.

You cannot be an inspiration to your peers if you are inspired yourself.

Tell stories through your presentation

Stories connect us. Stories stimulate and engage the human brain.

Stories help the speaker connect with the audience and make the audience more agreeable with the speaker's point of view.