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In-app advertising is displayed within a mobile app. Location data and advanced campaign analytics make in-app ads a highly targeted path to reaching and converting users. An in-app ad is a great way to create revenue quickly, especially if you want to keep your app free.Ā
Mobile web ads appear on web pages users navigate to in their browsers.Ā
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Mobile app users increasingly avoid purchasing apps, making in-app advertising a suitable way for monetising your app.
Almost 80% of users time is spent in-app, and 20% is spent on mobile web pages. Many users consider in-app ads spammy, distracting and intrusive. However, a well-executed in-app ad can be effective in driving revenue.
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When youāre ready to monetize with in-app ads, there are a few key steps to get started.Ā
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