Drive value with collaborative product development

Collaborative product development aims to involve customers—as well as employees and industry partners—in the product creation process and beyond. 

Your customers are the market, so having a customer-centric strategy is an obvious choice. The best way to have your customers involved in product development is by having them come up with the products. It means a much briefer market validation period because the solutions originate from your core customer stakeholders.

You can do this by sending a one-off survey via email or running a poll on social media to find out what people would like to see developed next. But there are also ways to be a bit more intentional: user interviews or a full-on program for customer involvement.