Alexander Lee's Key Ideas from The Magic of Thinking Big
by David J. Schwartz

• The first step in your plan of thinking yourself to success, must be to vaccinate yourself against excusitis, the disease of the failures.
• The thinking that guides your intelligence is much more important than how much intelligence you may have.”
• Never underestimate your own intelligence, and never overestimate the intelligence of others.
• Action cures fear.
• Indecision, postponement, and doubt increase fear.

• Be a front seater.
• Make eye contact.
• Walk with confidence.
• Speak up.
• Smile big.
• Look at things not as they are, but as they can be.
• Visualization adds value to everything.
• A big thinker always visualizes what can be done in the future. He isn’t stuck with the present.
• Practice uplifting self-praise.
• Don’t practice belittling self-punishment.
• You are what you think you are.
• Think more of yourself and there is more of you.

How to harness and develop your ideas:

• Write down your ideas as soon as you can.
• Review these ideas you’re writing down
• Cultivate and fertilize your ideas, combine them, nurture them, grow them, expand them.

• Prolonged association with negative people makes us think negatively; close contact with petty individuals develops petty habits in us.
• Companionship with people with big ideas raises the level of our thinking; close contact with ambitious people gives us ambition.
• Everyone wants to feel important, help them with that.
• Always give people more than they expect to get.

• Remember names.
• Stay comfortable and easy to be around.
• Stay calm, don’t be easily ruffled.
• Don’t be egotistical.
• Be interesting so that people may benefit from talking to you.
• Study to get the “scratchy” elements out of your personality, and find out what they are.
• Heal every misunderstanding that you have.
• Practice liking people.
• Never miss an opportunity to offer congratulations or other praise.
• Give spiritual strength to people.

• You must form an image now of who you want to be in ten years.
• Visualize your future in terms of work, home, and social. Where do you want it to be?
• The quickest way to the end is to retire and do nothing. Every human being must keep an interest in life just to keep living.