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WordPress powers such a high percentage of websites on the internet that it’s the de-facto standard. That means pretty much every software builds an integration with WordPress directly because they don’t want to exclude 40% of all the websites out there from using their services.
This also means it’s incredibly easy and affordable to find courses, training and professionals to manage your site. Websites are constantly evolving as your business evolves. Eventually, you’re going to need someone to help you scale it up or manage it. The majority of professional designers, developers, content managers, social media strategists and admin assistants are at least acquainted with WordPress and in plentiful supply.
Optimizations are incredibly easy to implement and in any way you can imagine, from SEO to hosting, where most of the time there’s a "one-click" install and configuration option.
WordPress certainly has flaws and it’s always a work in progress like any major tech project. Like anything else, it’s not a perfect fit for every situation but it’s the most powerful and flexible option for the vast majority. It does this without high monthly fees, development costs or limitations to what you can add with some of the world's best developers supporting it, while being extremely easy to train and find people who know how to use it.
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