Smiling makes you seem friendly and approachable. It’s good to keep this in mind when you’re face-to-face with someone you’re trying to keep on your side.
If there’s any drawback to using this magic spell, it’s that you can rely on it a bit too much.
A trick for planting a memory, or at least a shadow of what might be a memory, in reporters’ brains — to create an illusion of familiarity.
You only have to use two letters and a punctuation mark at the beginning of an email subject line to cast this spell: "Re:". It makes it seem like it’s a continuation of an existing conversation.
You may need yo reach out to a reporter maybe three or four times (more than that, you may need to change strategies).
Email and social media are usually the preferred mediums. However, this persistence can turn into annoyance very quickly. What can you do? Joke about it — laughter always alleviates tension.
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