What Startups Should Do Differently When It Comes to PR - Deepstash

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What Startups Should Do Differently When It Comes to PR

entrepreneur.com

PR for startups vs. established companies

Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.

For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specif...

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Startups can do this by being clear about what they want their audience to know about the new brand, how it will differentiate itself from existing companies and how it will otherwise add more value than its competitors.

Startups can identify short-term opportunitie...

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An established business has a track record and press activities to build on, so its PR strategy might be about continually feeding the editorial pipeline to keep the brand in the media.

Entrepreneurs are pulled in a million different directions every day -- which doesn’t le...

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