Michael is always trying to both teach and learn alongside his employees to give them the best sales tips and tricks he knows.
Business is always about staying ahead of the competition. If you work in sales or marketing, you need to be a life-long learner because there’s always new products, methods, or technologies flooding into the market that you need to know about and should be using.
It will help establish you as a leader in your industry and communicate your professionalism to your current and potential customers.
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The employees at Dunder Mifflin are close-knit, to say the least.
If we look at that from a practical standpoint, they provide unlimited amounts of knowledge, assistance, and sales tips and techniques to each other throughout the day.
There will always be someone who has more experience or more knowledge about a topic than yourself. Surround yourself with those people! If you’re struggling to meet a customer’s needs, ask a fellow co-worker for help.
It’ll make the day go by faster, equip you to be a better salesperson for your customers, and make for interesting office Christmas parties too!
The people that you work with are, when you get down to it, your very best friends
Michael has the ability to actually connect with people.
People know when you’re only interested in them to make money off of their needs.
Don’t be that salesy guy. Find a human connection.
They may not be the right customer now, but if you’ve made a real connection with them, you may be able to connect later down the road when the time is right.
Michael tries so hard to be friends with everyone, many times unsuccessfully. He knows sales is about people.
Prioritizing the customer is the key ingredient to inbound marketing and laying the foundation for life-long customers. Show them their value. If a customer has or is considering, buying one of your products or services, they want to know that their business means something to you.
People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.
It involves working to get the best deal possible for yourself while also working to ensure that your counterpart is satisfied.
The “win-win” negotiators seem to have the most success.
It doesn’t mean you to split resources right down the middle with a sole focus on being “fair", automatically making a concession just because the other party made one or that you should try to avoid conflict and tension at all cost.
Copywriting is content writing to make a sale. It is precise, effective, & revolves around creative problem-solving. Copies driving conversions while creating meaningful experiences for the target audience.
The features, the benefits, & the price of a product help determine whether a consumer is willing to convert. Copy is the way you communicate value to these potential customers.
Content marketing can have different less direct goals, like educating, amusing, or building brand awareness.
On the surface, account management and sales have a similar set of goals: build strong relationships with clients and increase profitable revenue.
Both functions are important in order for your organization to be successful, but they require two different skill sets:
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