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Use the Eisenhower Matrix to prioritise your tasks. The matrix is a framework to help you decide what work is really important and what work is not urgent.
The effect shows our tendency to prioritise perceived time-sensitive tasks over non-urgent tasks, even if the non-urgent jobs carry greater rewards.
This cognitive bias reveals why we will rather respond to emails at the expense of meaningful work. Moreover, research shows that people who feel generally busy are more likely to fall for the Mere Urgency Effect and are less likely to use their time well.
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"Time was God's first creation. " ~ Walter Lang
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