What you can do about the urgency effect - Deepstash
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What you can do about the urgency effect

What you can do about the urgency effect

Use the Eisenhower Matrix to prioritise your tasks. The matrix is a framework to help you decide what work is really important and what work is not urgent.

  • Block off your most productive 2-4 hours each day and dedicate it to your most important work.
  • Only check your communication apps at specific times of the day instead of responding to the messages as they come in.
  • Give your important tasks a deadline.

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Mere Urgency Effect - Urgency trumps importance

Mere Urgency Effect - Urgency trumps importance

The effect shows our tendency to prioritise perceived time-sensitive tasks over non-urgent tasks, even if the non-urgent jobs carry greater rewards.

This cognitive bias reveals why we will rather respond to emails at the expense of meaningful work. Moreover, research shows...

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"Time was God's first creation. " ~ Walter Lang

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The Mere Urgency Effect

This bias addresses why we do unimportant tasks we think are time-sensitive over tasks that are not time-sensitive, even if the non-time-sensitive tasks provide greater rewards.

How to overcome this bias:

  • Use the Eisenhow...

Understanding importance over urgency

The Eisenhower Matrix system forces us to prioritize important tasks over urgent tasks.

Put your tasks in one of four separate categories:

  • Urgent and Important tasks/projects to be completed immediately.
  • Not Urgent & Important...

The Eisenhower box

The Eisenhower box

The Eisenhower Matrix / The Eisenhower box




Once you have your goals written in a SMART way, you should break them down into concrete and actionable tasks.

Then the tasks need to be prioritized.

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