We are genuinely invested in the outcome of a story and the state of the various characters.
These connections to fictional stories and characters are why many people share their opinions about the plots and characters’ actions. People feel so connected, and in some cases, they feel like they have ownership over something.
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People want to be understood and accepted, so you want to be empathetic to them and their experiences as best as you can. Finding commonalities is key to developing emotional connections:
Dale Carnegie's How to Win Friends and Influence People is one of the most popular self-help books of all time. It has sold over 30 million copies. The key insight is that people are more likely to be persuaded by those who they like and respect:
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