The origin of the halo effect - Deepstash

The origin of the halo effect

Psychologist Edward Thorndike first wrote about the halo effect in his 1920 paper "A Constant Error in Psychological Ratings". He notes that people tend to think of a person in general as relatively good or rather inferior and to judge the qualities of a person by this general feeling.

Thorndike does not use the term 'halo effect' in the paper but does use the word 'halo' when referring to this phenomenon.

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jam_iee

Life is like facebook. People will like your problems & comment, but no one will solve them because everyone`s busy updating theirs.

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Origins Of The Law Of Effect

In the Law Of Effect experiments, Edward Thorndike used a cat that was kept in a puzzle box with a lever, and could only go out by pressing the lever.

This and other behavioural studies on animals led the psychologist to publish the law of effect in his 1911 book Animal Intelligence.

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