Noble boldness

• Are you really at risk?
• Will this kill you?
• If the worse was to happen what would it be?

• Could that really happen?

• If the worse did happen, how would you recover?
• If the worse were to happen, what would you need to do next?

By see...

• Almost half the emails are not opened due to their subject line alone.
• The subject line has to be short, preferably four words to have a better response rate.
• Avoid writing ‘follow up’ or ‘checking in’ in the subject line as it ca...

The perception of and reaction to risk is often dismissed as emotional. The first thing that happens is you're afraid, and from that fear, you feel risk. So the view of risk is becoming less cognitive while emotion becomes dominant.

Emotion is about what might hap...