• It's inaccurate to assume that everything chemical is bad, and everything natural is good.

Eg: Poison ivy is natural, but that's not something you want to put on your skin.

• Ingredients are not intrinsically bad, it's about how they're used and in what quantity.

Eg: Think of a puddle of water — not a big deal, but a tsunami can be catastrophic.

• A product labelled as 'natural' tells us nothing about ingredient safety or sustainability but it makes patients and consumers feel better.

• Don't automatically assume that because something's ‘natural,' it's safe.
• Understand the product, make sure you've done a little bit of research.
• Public regulation of ‘natural’ products — including a universally agreed-upon ...