All Chemicals aren’t bad, all things natural aren’t good

• It's inaccurate to assume that everything chemical is bad, and everything natural is good.

Eg: Poison ivy is natural, but that's not something you want to put on your skin.

• Ingredients are not intrinsically bad, it's about how they're used and in what quantity.

Eg: Think of a puddle of water — not a big deal, but a tsunami can be catastrophic.

• A product labelled as 'natural' tells us nothing about ingredient safety or sustainability but it makes patients and consumers feel better.