“Natural” is a cultural concept
- ‘Natural' is more of a cultural concept — it extends the belief in the superiority of the natural world and that human modification and inference inevitably causes harm.
- 'Natural' products also allow people to connect themselves with a perceived healthy lifestyle, as well as certain favoured values like harmony with the environment, a spiritual connection with nature, and altruism.
- When you buy a 'natural' product, you're buying everything that 'natural' products represent.
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