THE HOOK MODEL - Deepstash

THE HOOK MODEL

THE HOOK MODEL

THE HOOK MODEL

  • The Hook Model explains the four-phase process that companies use to form habits.
  • The four phases are a trigger, action, variable reward, and investment.
  • For companies, the desire is to achieve the goal of unprompted user engagement with their products.
  • A product or service is considered successful if users come back without the need for costly advertisement or aggressive messaging.

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