Learn more about communication with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
“Habit forming technologies start changing behavior by first cueing users by a call to action.”
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“Internal triggers tell the user what to do next through associations stored in the user’s memory.”
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“Expe...
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Elements of simplicity:
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“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.”
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To build effective hooks:
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With the Hook Model, it is easy to manipulate users. The maker of a product needs to ask two questions:
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The manipulation matrix: Has four quadrants that show the different types of creators: the peddler, the facilitator, the dealer, and the entertainer.
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Types of variable rewards:
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Forms of investment in digital products include:
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Action follows the trigger phase.
“The trigger, driven by internal and external cues, informs the user of what to do next.”
Ingredients that are needed to initiate any and all behaviours:
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To create a truly innovative product:
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“Investments increase the likelihood of users returning by improving the service the more it is used. They enable ...
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External triggers communicate the next action that a user should take.
For example:
Many e-commerce websites feature prominent buttons asking users to Buy Now or Subscribe.
Types of external triggers:
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Triggers come in two types: external and internal. Habit-forming technologies begin by alerting us consumers with external triggers like emails, or an app icon.
By continuously doing this, we begin to form associations with internal triggers therefore becoming attached to existing behavior...
All human behavior is cued by either external or interal triggers.
The cues that we get from our environment like dings or pings are external triggers. These prompt us to check our emails or answer a text.
Internal triggers are cues that we get from within ourselves,...
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