The 5 Most Important Business Metrics Every Owner Should Track - Cyfe - Deepstash

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The 5 Most Important Business Metrics Every Owner Should Track - Cyfe

cyfe.com

Sales revenue

Month-over-month or year-over-year sales results tell you:

  • How interested people are in purchasing your products 
  • If your marketing efforts are paying off
  • Your performance vs. your competitors’ performance

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Customer Acquisition Costs

Are the expenses related to acquiring new customers.

Ideally, Customer Acquisition Costs should demonstrate that marketing and advertising are paying for themselves. If they aren’t, perhaps your methods of interacting with customers need upgrading. 

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Customer Churn

The number of customers who cancel your service or stop buying your products over a set period of time. 

You can calculate your churn rate by taking the number of cancellations over a specific period and dividing it by the total num...

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Customer Engagement

You can measure this metric through . Surveys, quizzes, and polls excel at helping you understand your customers’ likes and dislikes. Do they enjoy daily communication? Do they like promo...

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Customer Satisfaction

CSAT (customer satisfaction) is the metric a lot of businesses use to measure customer happiness. It works like this: you create a scale range and ask customers to rate their satisfaction with your business or its offering using the scale. 

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