Niche Marketing for Ecommerce Startups
Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons.
Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this,it’s essential for a business to concentrate their marketing efforts on a specific and well-defined segment of the buying population in order to obtain the best results
But first,the company must be able to identify the wants and needs of their customers to carry this out effectively.
Check our Recent post What is a Niche?
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