When speaking to an audience, making things simple involves not saying what you want to say, but what the audience wants to hear.
A simple message thoughtfully repeated, anchors itself inside the mind of the audience and becomes their main takeaway.
Talk to the audience using effortless language, turning unknown ambiguities into a simple and easy to digest keynote.
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We often face complex situations and ambiguity in our daily lives, and feel perplexed and stuck. Complex topics hinder our work and we long to connect the dots and make sense of the thing we are wrestling with.
Certain experts have the knack of making the complex sound simple and easy to understand, much like a math teacher at school who makes sure one can understand tricky algebra and trigonometry.
Jargon refers to terms, expressions, or acronyms specific to a particular industry or professional group.
People enjoy complaining about jargon, saying it is hard to understand, pretentious, and unnecessary. Many industries and government leaders criticize it, but jargon continues to thrive in most professions despite these complaints.
Almost universally, our minds link sounds with certain shapes or visuals. The sound of B, M, L and O being associated with round shapes and the sound of K, T, P and I giving a picture of a spiky, thin shape.
People tend to perceive names as round or spiky and imagine these personalities on people they haven’t met or seen. Example: Names like Bob or Molly are perceived as round.
This unconscious association is known as the Bouba-Kiki Effect.
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