Saying What The Audience Wants To Hear

When speaking to an audience, making things simple involves not saying what you want to say, but what the audience wants to hear.

A simple message thoughtfully repeated, anchors itself inside the mind of the audience and becomes their main takeaway.

Talk to the audience using effortless language, turning unknown ambiguities into a simple and easy to digest keynote.

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How the Experts Make the Complex Simple

speakerscorner.co.uk

MORE IDEAS FROM THE ARTICLE

  • It can be a challenge to explain to an eleven-year-old about capitalism, but if we know how small the kid is, we would likely use language that the kid can understand.
  • Focusing on the audience is key to most presentations, and many people fail because they focus only on what matters to them, not caring a bit about what the audience thinks.
  • One needs to focus on action and have a clear message that the audience has with them at the end of the presentation.

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Simplifying the Complex

We often face complex situations and ambiguity in our daily lives, and feel perplexed and stuck. Complex topics hinder our work and we long to connect the dots and make sense of the thing we are wrestling with.

Certain experts have the knack of making the complex sound simple and easy to understand, much like a math teacher at school who makes sure one can understand tricky algebra and trigonometry.

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  • Culture is the sum total of the everyday conversations that occur in families, businesses, cities and countries.
  • Changing culture means changing what we say and do. 
  • Most people do not change simply because someone tells them to, so it is good to avoid endless discussions about changing, and instead focus on living those values.
  • To change the culture, one needs daring and courage and needs an extensive hands-on approach.

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RELATED IDEAS

The TED-Style Talk
  • This type of talk is scripted and carefully rehearsed, then delivered without notes, from memory.
  • It is professionally visualized. The slides, videos, or animations are generally well-crafted.
  • Ted-style talks are videotaped from several different angles and skillfully edited.

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Giving a TED-Style Talk? Here's How They're Different from Business Presentations | Speak Up For Success

speakupforsuccess.com

Workplace jargon

Jargon refers to terms, expressions, or acronyms specific to a particular industry or professional group.

People enjoy complaining about jargon, saying it is hard to understand, pretentious, and unnecessary. Many industries and government leaders criticize it, but jargon continues to thrive in most professions despite these complaints.

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Does Your Office Have a Jargon Problem?

hbr.org

The Shape Of The Name

Almost universally, our minds link sounds with certain shapes or visuals. The sound of B, M, L and O being associated with round shapes and the sound of K, T, P and I giving a picture of a spiky, thin shape.

People tend to perceive names as round or spiky and imagine these personalities on people they haven’t met or seen. Example: Names like Bob or Molly are perceived as round.

This unconscious association is known as the Bouba-Kiki Effect.

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What the sound of your name says about you

bbc.com