Telling A Story on Social Media

The media landscape has changed almost entirely. No one likes to call anymore and would rather text or snap. Our culture is completely on-demand and many can consume entire seasons of their favorite shows in one night.

We now live in an era where everyone is on their phones and no matter what content you put up on the internet, the content won't matter unless the audience finds it interesting enough for them to stop and watch.

It's all about the setup, the punchline, and hacking people's expectations.