“The course of evolution has been to reduce the number of parts and to adapt those which remain more closely with their special uses, either by an increase in size or by modifications of their shape and structure.”
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How to use storytelling to influence and persuade
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The big question of course is, “Why is our evolution going in reverse?” The interdisciplinary research team, which included a biological anthropologist, a behavioral ecologist and an evolutionary neurobiologist, write in the study that their dating techniques do ...
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
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