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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
âThe course of evolution has been to reduce the number of parts and to adapt those which remain more closely with their special uses, either by an increase in size or by modifications of their shape and structure.â
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Evolution has always moved towards simplicity, increased effectiveness and elimination of wasteful parts.Â
It is seen in nature that hundreds of limbs evolve into a few useful ones, just as hundreds of tiny bones of the skull or jaw evolve into a handful.
Though simplicity is the symbol of truth, complexity sells better.
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In the modern world, complexity is associated with usefulness or wisdom. People equate length with seriousness and hard work.
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