"Our clean court philosophy is at the heart of our brand and is respected and appreciated by our global partners, both Official Supplier partners and broadcasters. In addition, the consideration we give to limiting the number of partners to ensure we are able to maximize each relationship on its own terms and objectives is also important. Our objective, therefore, is not to maximize revenue in the short term, but to build relationships for the long term that will future-proof The Championships and our partners for years to come.”
MICK DESMOND, DIRECTOR OF THE AELTC
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