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"Our clean court philosophy is at the heart of our brand and is respected and appreciated by our global partners, both Official Supplier partners and broadcasters. In addition, the consideration we give to limiting the number of partners to ensure we are able to maximize each relationship on its own terms and objectives is also important. Our objective, therefore, is not to maximize revenue in the short term, but to build relationships for the long term that will future-proof The Championships and our partners for years to come.”
MICK DESMOND, DIRECTOR OF THE AELTC
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MORE IDEAS ON THIS
Why the huge disparity in revenue?
The U.S. Open's advantage over Wimbledon is largely due to two revenue sources: sponsors and tickets.
Wimbledon has always had a sense of tradition. Wimbledon fa...
7
52 reads
The world's most prestigious tennis tournament
Wimbledon may be the world's most prestigious tennis tournament, but it's a laggard when it comes to revenue and deliberately so.
According to official financial records posted by Companies House,...
7
154 reads
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Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.
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Why the huge disparity in revenue?
The U.S. Open's advantage over Wimbledon is largely due to two revenue sources: sponsors and tickets.
Wimbledon has always had a sense of tradition. Wimbledon fa...
Emotional inception
Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions. The objective of advertising is to seed positive ideas & memories that will attract you to the brand. Associations between emotions and the product grow and deepen over ...
Structure in times of chaos
Human suffering is often about freedom and constraint. We rebel against too much containment (“I need space!”) or if we have too much freedom, we feel lost in space. Fearful. (“Where did you go?”)
The global pandemic disrupted our social structures. Some structures create a connecti...
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