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To increase engagement on your page, participates in social media promo threads in Facebook groups.
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change.
You can A/B test with both organic and paid posts.
Influencers are individuals who have a dedicated social following and are viewed as experts within a niche. Influencer marketing is a kind of social media marketing where influencers endorse and mentions products.
Influencer marketing works because of the high trust that social influencers have built up with their followers. Therefore, recommendations from them are seen as proof to the brand's potential customers.
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