“Every behavior has a surface level craving and a deeper underlying motive.”

“Your habits are modern-day solutions to ancient desires.”

“The cause of your habits is actually the prediction that precedes them. The prediction leads to a feeling.”

“Habits are attractive when we ...

“The 1st Law of Behavior Change is make it obvious.”

“Many people think they lack motivation when what they really lack is clarity.”

“One of the best ways to build a new habit is to identify a current habit you already do each day and then stack your new behavior on top. This is cal...

“The more attractive an opportunity is, the more likely it is to become habit-forming.”

“Habits are a dopamine-driven feedback loop. When dopamine rises, so does our motivation to act.”

“It is the anticipation of a reward—not the fulfillment of it—that gets us to take action. The gr...

“Success is the product of daily habits—not once-in-a-lifetime transformations.”

“You should be far more concerned with your current trajectory than with your current results.”

“Your outcomes are a lagging measure of your habits. Your net worth is a lagging measure of your financial...

Whenever you want to change your behavior, ask yourself:

1. How can I make it obvious?
2. How can I make it attractive?
3. How can I make it easy?
4. How can I make it satisfying?

“A habit is a behavior that has been repeated enough times to become automati...

“If you’re having trouble determining how to rate a particular habit, ask yourself: ‘Does this behavior help me become the type of person I wish to be? Does this habit cast a vote for or against my desired identity?’”                

“With enough practice, your brain will pick up on the cue...

“The inversion of the 1st Law of Behavior Change is make it invisible.”

“Once a habit is formed, it is unlikely to be forgotten.”

“People with high self-control tend to spend less time in tempting situations. It’s easier to avoid temptation than resist it.”

“One of the most p...

1. Habits are the compound interest of self-improvement.
2. If you want better results, then forget about setting goals. Focus on your system instead.
3. The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.

1. An atomic habit is a regular practice or routine that is not only small and easy to do but is also the source of incredible power; a component of the system of compound growth.
2. Bad habits repeat themselves again and again not because you don’t want to change, but because you have th...