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Can Color Affect Your Mood and Behavior?

Color Usage In Chromotherapy

  • Red was used to stimulate the body and mind and to increase circulation.
  • Yellow was thought to stimulate the nerves and purify the body.
  • Orange was used to heal the lungs and to increase energy levels.
  • Blue was believed to soothe illnesses and treat pain.
  • Indigo shades were thought to alleviate skin problems.

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IDEA EXTRACTED FROM:

Can Color Affect Your Mood and Behavior?

Can Color Affect Your Mood and Behavior?

https://www.verywellmind.com/color-psychology-2795824

verywellmind.com

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Key Ideas

"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence ...

"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor."

Andrew Elliot and Markus Maier, researchers.

"Colors, like features, follow the changes of the emotions."

"Colors, like features, follow the changes of the emotions."

The Psychological Effects of Color

While most perceptions of color are subjective, some color effects have universal meaning. 

  • Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
  • Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

Color Usage In Chromotherapy

  • Red was used to stimulate the body and mind and to increase circulation.
  • Yellow was thought to stimulate the nerves and purify the body.
  • Orange was used to heal the lungs and to increase energy levels.
  • Blue was believed to soothe illnesses and treat pain.
  • Indigo shades were thought to alleviate skin problems.

Modern Research on Color Psychology

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.

Much of the evidence in this emerging area is anecdotal at best, so more scientific research is needed to gain a better understanding of color psychology.

Research Findings On Color Effect

  • The mood-altering effects of color may only be temporary.
  • Warm-colored placebo pills may be more effective than cool-colored placebo pills.
  • Installing blue-colored streetlights can lead to reduced crime in those areas.
  • Red causes people to react with greater speed and force, something that might prove useful during athletic activities.
  • Sports teams dressed in mostly black uniforms are more likely to receive penalties and that students were more likely to associate negative qualities with a player wearing a black uniform.
  • Seeing the color red before taking an exam may hurt test performance.
  • Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain.

Color Preferences

Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price and other practical concerns.

Meanings Of Colors

  • White: can feel fresh and clean. Often used to evoke a sense of youth and modernity.
  • Black: often associated with sexy, powerful, mysterious, and even ominous feelings.
  • Silver: linked to a sense of innovation and modernity.
  • Red: a bold, attention-getting color that can transmit an image of power, action, and confidence.
  • Blue: linked to stability and safety.
  • Yellow: may mean that you are a happy person in general and perhaps a bit more willing than the average person to take risks.
  • Gray: may mean subtlety and that you don't want to stand out.

EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Meaning of White

New beginnings, lightness, perfection, purity, peace, innocence, neutrality, impartiality etc. In hospitals, white is a predominant color, it is aseptic and conveys calm.

It is an immaculate ...

Meaning of Yellow

Positive concepts like optimism, youth, confidence, and creativity. 

However, yellow is a contradictory color. It is also related to betrayal, greed, lies, insanity, warnings or socially rejected groups.

Meaning of Orange

The orange color immediately captures the attention of the person staring. 

According to color psychology, orange represents extravagance, energy, transformation, and uniqueness.

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The Psychology Of Color: Research Findings
The Psychology Of Color: Research Findings
  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.
The Psychology Of Color - Misconceptions

Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.

“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing out...

Color Suggestions
  • Desktop: Green, as it is the bit is restful for eyes and produces the least amount of eyestrain.
  • Work Out Clothes: Orange, the color of stimulation and enthusiasm. 
  • Women’s Dating Clothing: Red, the color of passion and gets blood pumping.
  • Men’s Dating Clothing: Blue to communicate stability and calmness.
  • To Look Aggressive: Black, as research correlates it with higher levels of aggression on sports teams that use it.
  • Office Walls: Blue and Green. Blue can lower heart rates and green reduces anxiety and is associated with money.
  • Work Clothing: Not grey, as it inspires people to be passive, uninvolved and have a lack of energy. 
Research And Color

Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.