While most perceptions of color are subjective, some color effects have universal meaning. 

• Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort ...

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.

Much of the evidence in this emerging area is an...

• The mood-altering effects of color may only be temporary.
• Warm-colored placebo pills may be more effective than cool-colored placebo pills.
• Installing blue-colored streetlights can lead to reduced crime in those areas.
• Red causes people to react with greater speed and...

"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence on psychological functioning, and the work that has been done has been driven mostly by practical co...