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Can Color Affect Your Mood and Behavior?

https://www.verywellmind.com/color-psychology-2795824

verywellmind.com

Can Color Affect Your Mood and Behavior?
Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. "Colors, like features, follow the changes of the emotions," the artist Pablo Picasso once remarked.

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"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor."

Andrew Elliot and Markus Maier, researchers.

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The Psychological Effects of Color

The Psychological Effects of Color

While most perceptions of color are subjective, some color effects have universal meaning. 

  • Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
  • Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

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Color Usage In Chromotherapy

Color Usage In Chromotherapy
  • Red was used to stimulate the body and mind and to increase circulation.
  • Yellow was thought to stimulate the nerves and purify the body.
  • Orange was used to heal the lungs and to increase energy levels.
  • Blue was believed to soothe illnesses and treat pain.
  • Indigo shades were thought to alleviate skin problems.

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Modern Research on Color Psychology

Modern Research on Color Psychology

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.

Much of the evidence in this emerging area is anecdotal at best, so more scientific research is needed to gain a better understanding of color psychology.

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Research Findings On Color Effect

  • The mood-altering effects of color may only be temporary.
  • Warm-colored placebo pills may be more effective than cool-colored placebo pills.
  • Installing blue-colored streetlights can lead to reduced crime in those areas.
  • Red causes people to react with greater speed and force, something that might prove useful during athletic activities.
  • Sports teams dressed in mostly black uniforms are more likely to receive penalties and that students were more likely to associate negative qualities with a player wearing a black uniform.
  • Seeing the color red before taking an exam may hurt test performance.
  • Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain.

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Color Preferences

Color Preferences

Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price and other practical concerns.

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Meanings Of Colors

Meanings Of Colors
  • White: can feel fresh and clean. Often used to evoke a sense of youth and modernity.
  • Black: often associated with sexy, powerful, mysterious, and even ominous feelings.
  • Silver: linked to a sense of innovation and modernity.
  • Red: a bold, attention-getting color that can transmit an image of power, action, and confidence.
  • Blue: linked to stability and safety.
  • Yellow: may mean that you are a happy person in general and perhaps a bit more willing than the average person to take risks.
  • Gray: may mean subtlety and that you don't want to stand out.

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SIMILAR ARTICLES & IDEAS:

Some Applications Of Color

  • Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
  • People use colors and lighting to increase their...

Tips for Using Color Psychology

  1. Using your favorite color for everything may result in oversaturation.
  2. Choose colors according to context to avoid being inappropriate.
  3. Combining colors may communicate a different message than the colors would individually.
  4. Consider the functionality of the object when picking a color. 
  5. Use colors to enhance your memory by highlighting important things and associating each color with its meaning.
  6. Be consistent with your color usage if you are defining colors for a business.

Colors and Psychology

It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.

The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously. 

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The Psychology Of Color: Research Findings

The Psychology Of Color: Research Findings
  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.

The Psychology Of Color - Misconceptions

Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.

“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing out...

Color Suggestions

  • Desktop: Green, as it is the bit is restful for eyes and produces the least amount of eyestrain.
  • Work Out Clothes: Orange, the color of stimulation and enthusiasm. 
  • Women’s Dating Clothing: Red, the color of passion and gets blood pumping.
  • Men’s Dating Clothing: Blue to communicate stability and calmness.
  • To Look Aggressive: Black, as research correlates it with higher levels of aggression on sports teams that use it.
  • Office Walls: Blue and Green. Blue can lower heart rates and green reduces anxiety and is associated with money.
  • Work Clothing: Not grey, as it inspires people to be passive, uninvolved and have a lack of energy. 

Research And Color

Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.