Research Findings On Color Effect

  • The mood-altering effects of color may only be temporary.
  • Warm-colored placebo pills may be more effective than cool-colored placebo pills.
  • Installing blue-colored streetlights can lead to reduced crime in those areas.
  • Red causes people to react with greater speed and force, something that might prove useful during athletic activities.
  • Sports teams dressed in mostly black uniforms are more likely to receive penalties and that students were more likely to associate negative qualities with a player wearing a black uniform.
  • Seeing the color red before taking an exam may hurt test performance.
  • Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain.

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