Despite the fact that impulsive purchases sound like a bad financial decision, it seems like when people are buying things to cheer themselves up, they are not usually overspending.
One study showed that those spending money to help themselves feel better spend less than those spending money to celebrate something.
Furthermore, itโs possible that weโre not feeling buyerโs remorse, as we feel like we deserve a treat, like we earned it, not like we are mindlessly spending money.
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๐ฅ Building @deepstash ๐งฌ Interested in tech, science, philosophy, marketing, business, health. Lifelong learner.
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