Color Psychology: How Colors Affect Us and What Each One Means
SIMILAR ARTICLES & IDEAS:
While most perceptions of color are subjective, some color effects have universal meaning.
Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.
Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.