Color Psychology: How Colors Affect Us and What Each One Means

It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.

The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously. 

New beginnings, lightness, perfection, purity, peace, innocence, neutrality, impartiality etc. In hospitals, white is a predominant color, it is aseptic and conveys calm.

It is an immaculate and impartial color. White is neutral and clean.

Positive concepts like optimism, youth, confidence, and creativity. 

However, yellow is a contradictory color. It is also related to betrayal, greed, lies, insanity, warnings or socially rejected groups.

The orange color immediately captures the attention of the person staring. 

According to color psychology, orange represents extravagance, energy, transformation, and uniqueness.

Red is the most passionate color, it catches our attention immediately. Red is linked to love, blood, joy, suspense, closeness, war or forbidden. It is shown on the road signs and sale prices. It is the color of urgency.

It is impossible to go unnoticed that is why corrections on any task are made in this color. By the way, wearing this color has effects on sexual attraction, both in people and animals.

it represents sweetness, femininity, delicacy, charm, sensitivity, courtesy, illusion, eroticism, etc. 

Pink is one of the most popular colors in our culture, some love it and buy everything in this color and others find it irritating, sexist or cheesy. Fuchsia is usually associated with cheap and tacky products.

It is an unusual and enigmatic color. Purple is linked to luxury, religion, and sexuality. It is not frequent in nature and stands out over the rest if used correctly.

It reflects nostalgia, fantasy, banality, ambition, vanity, etc. 

Blue symbolizes harmony, fidelity, sympathy, peace, serenity, trust, honesty, communication, etc. It should not surprise us that several social networks (and all types of corporations) use it in their logos.

It is suitable for homes and rooms that need a relaxing tone. 

Green is related to nature, it reminds us of grass, youth, hope, health, fertility, money, etc. According to color psychology, green is fresh and harmonious, peacefulness, youth, and tranquillity. People with environmental awareness are called “green”.

Brown represents laziness, vagrancy, filth, vulgarity or ugliness. It may seem bland and outdated. Brown is one of the least appreciated colors.

However, it is also the color of wood and autumn, it reminds us of sturdy, warm and pleasant homes. 

Gray mainly symbolizes old age and sobriety. It can be dark, mediocre and bland or related to cover ups such as “gray literature” or “gray areas”.

Like for the color white, there is an open debate about whether black really is a color. According to color psychology, black is closely related to the world of night, power and death. 

It represents denial, mystery, mourning, hatred, cruelty, etc. People associate black cats with bad luck and nobody wants to have a black day.