1970s: Microwave meals
- Ready meals didn’t take off until the 1970s, when more homes had domestic freezers. Brands launched products specifically for these new kitchen gadgets.
- Birdseye Fish Fingers and Findus Crispy Pancakes became mealtime staples, finished off with frozen desserts like Viennetta, Arctic Roll and Black Forest Gateau.
- The biggest attraction of frozen food was timesaving – everything was pre-prepared and quick to cook. By the 1980s family life was changing, with an ever-rising number of working women. More and more families turned to frozen ready meals for a hot, tasty dinner you could cook in just three minutes.
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