An authentic bio is vital to break through the generic content by unqualified authors. Authentic authors care about the topic, they know the audience, and they have the courage to put their real name on their work.
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Showing your credibility is essential.
Author bios are often an undervalued tool in marketing. Yet, the author bio can add credibility, make the rest of your content more effective, and get you conversions.
With a few adjustments, you can write a results-driven bio that increases your leads, demo signups, visits, likes, sales, etc.
Bios often show their friendliness by stringing together various hobbies in their last sentence. For example, "when they're not writing, you can find them hiking or drinking coffee".
There are better ways to be approachable:
Wrap up the bio with a single next step for the reader to take. "To get in touch, follow him on LinkedIn." or "View all posts by Benny Lewis."
With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your content drives conversions. Because the fact is: brands that develop well-planned and researched content generate real results.
... get in the habit of pausing to ask, "Does this piece of writing achieve its purpose?" to avoid miscommunication and inefficiencies.
When you write anything for work, you have a purpose in mind. You want to move the recipient to some action, educate your coworkers about something or maybe just show off your good work.
Evergreen content is a type of content that targets topics that typically retain consistent interest over time.
1. It focuses on timeless advice rather than specific or timely information. In other words, it delivers information almost everyone in your audience would care about at some point.
2. Such content also religiously matches the user intent.
3. It delivers broad but generic information about the topic.
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