Authentic: Show why you care

An authentic bio is vital to break through the generic content by unqualified authors. Authentic authors care about the topic, they know the audience, and they have the courage to put their real name on their work.

• Start with a compelling first sentence that grabs the attention of your ideal reader. Write who you are, and why you care.
• An authentic bio also shows ownership: Include details that prove you're invested enough in the topic to write about it.