The Impact.
The projections featured only an image of a blue puffer along with a QR code that directed users to the website where they could pre-order the jacket. The gimmick created such a buzz that the website crashed due to high traffic in the first 30 minutes.
The campa ign also included posters and print ads and was hailed as an innovative marketing ploy as it intrigued people and got them scanning.
But it didn’t end there.
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