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Just like Kanye hijacked the buildings and got a whole lot of attention for it, the Human Rights Foundation hijacked the Yeezy x Gap ads to raise awareness about Uyghur and Turkic labour, one of the biggest issues pertaining to the fashion industry today.
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Kanye West planned am amazing marketing surprise for his new hoodie at 3 AM on his birthday, Kanye West surprised fans by hijacking iconic buildings in New York, Chicago and Los Angeles with ‘floating projections’ of a blue jacket from his much awaited Yeezy Gap collections.
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The projections featured only an image of a blue puffer along with a QR code that directed users to the website where they could pre-order the jacket. The gimmick created such a buzz that the website crashed due to high traffic in the first 30 minutes.
The campa ign also included posters an...
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A few weeks later, another set of mysterious ads appeared.
This time, they featured jumpsuits in a similar shade of blue as the jackets. People wondered if this could be the next product from the line. However, these jumpsuits are the kind worn by Uyghur prisoners.
Upon scanning these...
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19 | Generalist, Content Creator, Student at Christ University. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.
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