TikTok is the home of many viral videos in which influencers and enthusiasts do a ‘show and tell’ of make-up related products and other oddities. The social media marketing strategy shows quick and tangible results, with the advertised products getting out of stock in minutes.

Products lik...

TikTok, with its brevity, intimacy and connecting capabilities, feels like a Facetime call with a friend who is excited about a purchase, becoming perfectly suited to build emotional connections that translate into sales.

While Youtube reviews work well if they are authentic and have a good...

• Creators have a low barrier of entry with TikTok, needing only their phones to create compelling and fun videos.
• The 1-minute limit ensures that people watch more TikTok videos in the shortest time possible.
• TikTok lets users make virtual ‘duet’ videos together and encourages...

TikTok users often feel a sense of urgency and universality when they watch a viral video, getting the impression that everyone is using the suggested product or performing the activity.

The super-fast trends cycle has made many feel disillusioned with hyper-consumerism, as big bra...

TikTok influencers who are not celebrities in the traditional sense, tend to have a refreshing honesty about the products and seem highly trustworthy to the viewers/consumers.

Word of mouth is considered the most effective strategy from a marketing perspective, and TikTok influence...

• The Chinese social media giant clocked 26 billion e-commerce transactions in just one year. 
• The app, which is responsible for the career of thousands, has secretly guarded algorithms that identify what users like to see, pushing similar content, along with random ge...