Competitive consumption - Deepstash

Competitive consumption

Increases in equality can give rise to competitive consumption - the idea that we spend because we compare ourselves with our peers and what they're spending.

Our society is structured so that our social esteem or value is connected to our ability to spend. The inability to consume affects the kind of social value we have.

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joa_fu

Creator. Beer ninja. Travel lover. Twitter evangelist. Lifelong writer. Zombie expert.

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