Why do we buy what we buy? - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 8 ideas

Why do we buy what we buy?

vox.com

The root of consumerism

An easy way to look at consumerism is that marketers and advertisers have perfected tactics to get us to buy things, even if we don't need them. But American consumerism is also built on societal factors. We try to keep up with the Joneses, whoever they may be.

9

STASHED IN:

29

  • The development of mass production made it possible to produce things cheaply enough so that the majority of the population could afford them.
  •  In addition, the automobile industry introduced the moving assembly line that created a significant declin...

4

STASHED IN:

25

Scholars answer this question in different ways. Economists assume that goods and services provide well-being and psychologists think it is part of human nature that ties back to evolutionary dynamics.

But the contemporary consumer society is more likely

3

STASHED IN:

24

Increases in equality can give rise to competitive consumption - the idea that we spend because we compare ourselves with our peers and what they're spending.

Our society is structured so that our social esteem or value is connected to our ability to spend. The ina...

5

STASHED IN:

24

  • In the postwar period, we had residentially-based reference groups. So it was your neighbourhood where the people had similar economic standing. Houses tend to cost roughly the same amount within an area.
  • The next big thing that happened is more married women...

2

STASHED IN:

22

While men seem to dominate particularly big purchases, women are more responsible for everyday purchasing such as food and apparel.

Looking at data from marketers, you see a disproportionate amount of spending done by women.

5

STASHED IN:

22

Black Americans consume similar to white consumers

Black consumers are no different from white consumers. Although they spend on different things, there are not two types of consumers. 

The dynamics of black consumers are partly driven by racism. Middle-class and upper-middle-class blacks will have to spend more on wardrobes to avoid being ...

2

STASHED IN:

22

  • Down-shifters decided to work less and consume less. They wanted to take control of their time and are willing to make that trade-off.
  • The minimalist movement is connected with financial independence, and the FIRE movement - financia...

5

STASHED IN:

26

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP: