Attention-getting messages are simple, unexpected, and concrete.
The mention of an object creates a visualized idea in our minds--we form an image of the thing, and retain it in our memory. This doesn't happen at the mention of abstractions, like "value" or "memory."
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Similar ideas to Make It Stick
There are two steps in making your ideas sticky: Step 1 is to find the core. Step 2 is to translate the core using the SUCCESs checklist.
This is a programming concept. “It means that each request is treated a new, without memory of previous requests.” It's the concept about the power of clarity. How we can focus on the task at hand, while not getting weighed down by all the junk we allow to pull at our attention.
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