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Make It Stick

Make It Stick

Attention-getting messages are simple, unexpected, and concrete.

The mention of an object creates a visualized idea in our minds--we form an image of the thing, and retain it in our memory. This doesn't happen at the mention of abstractions, like "value" or "memory."

Begin With The Pitch

Begin With The Pitch

Any communication that you are willing to pay for begins effectively. 

Your job at the beginning of a talk is to capture attention and convince your audience that it's in their interest to listen. All's well that begins well.

Get Ready for Prime Time

Rehearse. An audience doesn't want to see you struggling to say what's on your mind. 

They've come for a show, an organized presentation of thought. Know your lines: your opening line, headlines, bottom line, and story lines. Being prepared will help you come across in a conversational manner, too.

Begin, Be Brief, Be Seated

There's no correlation between the length of a talk and its impact. 

Have a good beginning, a strong ending, and put the two as close together as possible.

You Are The Most Important Visual

Know how to stand (either behind the lectern, where you're half-hidden but feel safer, or out on the open stage) and move in such a way that you communicate the intangibles that motivate others to believe in you. Body language was the first language.

Also, know how to project your voice effectively.

Ride the Cycle

Listeners cycle in and out of attentiveness--mostly out. Twenty percent of your audience will be spaced out at any given time.

So when you begin, establish your themes, and as you move through each section remind them where they are on the journey. When you get to the end, repeat your key points.

Frame Your Content

Frame Your Content

Good content may be necessary for a successful presentation, but it isn't sufficient: it doesn't guarantee success.

You must frame your good content so it holds attention and show up on time, dressed to say what you have to say in a lively, engaging manner.

Pack For The Climate Of Your Destination

Keep the nature of the occasion in mind as you prepare your message. Every situation and audience is different. 

Don't be tone-deaf. Your antennae must be sensitive to the need for formality or informality, seriousness or humor, words that work and words that won't.

Ditch the Slides

Ditch the Slides

Or at least don't make them the star of the show. 

You are the star. Your slides are your aides--your backup singers. Use them intermittently. 

Inform Your Face

When you're speaking, if you're having a good time, inform your face. Your face is the most valuable real estate in any meeting room.

The audience wants to hear, see, and sense your face enjoying your belief in your clear and simple message. When they do, you and your ideas will be more convincing.

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