Make It Stick
Attention-getting messages are simple, unexpected, and concrete.
The mention of an object creates a visualized idea in our minds--we form an image of the thing, and retain it in our memory. This doesn't happen at the mention of abstractions, like "value" or "memory."
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Mental Representation
- A mental representation is a mental structure that corresponds to an object, an idea, a collection of information, or anything else, concrete or abstract, that the brain is thinking about
- A simple example is a visual image. Mention the Mona Lisa, for instance, and many people will im...
Six qualities that make an idea stick
There are two steps in making your ideas sticky: Step 1 is to find the core. Step 2 is to translate the core using the SUCCESs checklist.
- S - simplicity. It is uncomplicated.
- U - unexpectedness. It's surprising.
Concept Of The Stateless Mindset By Leo Babauta
This is a programming concept. “It means that each request is treated a new, without memory of previous requests.” It's the concept about the power of clarity. How we can focus on the task at hand, while not getting weighed down by all the junk we allow to pull at our attention.
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