Make It Stick - Deepstash
Make It Stick

Make It Stick

Attention-getting messages are simple, unexpected, and concrete.

The mention of an object creates a visualized idea in our minds--we form an image of the thing, and retain it in our memory. This doesn't happen at the mention of abstractions, like "value" or "memory."

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There's no correlation between the length of a talk and its impact. 

Have a good beginning, a strong ending, and put the two as close together as possible.

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Listeners cycle in and out of attentiveness--mostly out. Twenty percent of your audience will be spaced out at any given time.

So when you begin, establish your themes, and as you move through each section remind them where they are on the journey. When you get to the end, repeat your key points.

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Know how to stand (either behind the lectern, where you're half-hidden but feel safer, or out on the open stage) and move in such a way that you communicate the intangibles that motivate others to believe in you. Body language was the first language.

Also, know how to project your voice effectively.

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Ditch the Slides

Or at least don't make them the star of the show. 

You are the star. Your slides are your aides--your backup singers. Use them intermittently. 

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When you're speaking, if you're having a good time, inform your face. Your face is the most valuable real estate in any meeting room.

The audience wants to hear, see, and sense your face enjoying your belief in your clear and simple message. When they do, you and your ideas will be more convincing.

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Rehearse. An audience doesn't want to see you struggling to say what's on your mind. 

They've come for a show, an organized presentation of thought. Know your lines: your opening line, headlines, bottom line, and story lines. Being prepared will help you come across in a conversational manner, too.

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Begin With The Pitch

Any communication that you are willing to pay for begins effectively. 

Your job at the beginning of a talk is to capture attention and convince your audience that it's in their interest to listen. All's well that begins well.

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Keep the nature of the occasion in mind as you prepare your message. Every situation and audience is different. 

Don't be tone-deaf. Your antennae must be sensitive to the need for formality or informality, seriousness or humor, words that work and words that won't.

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Frame Your Content

Good content may be necessary for a successful presentation, but it isn't sufficient: it doesn't guarantee success.

You must frame your good content so it holds attention and show up on time, dressed to say what you have to say in a lively, engaging manner.

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Engage your Audience
  • Ask questions.
  • Ask to introduce themselves.
  • Do a paper or online survey.
  • Ask them during the presentation.
  • Create a "Round Robin" discussion to hear from everyone.
  • Ask listeners certain facts or data.
  • Set up a demonstration.
  • Ask for volunteers to write on a flip chart, track the time, or record action items.
  • Give a pre-test or post-test.
  • Engage them physically, prepare some ice-breakers.

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Keep only the essential
Speaking to an audience is like feeding apple sauce to a two-year old. The more you spoon out, the more ends up on the floor. Include on the slides and in your spoken text only the information necessary to support your points. Cut everything else. You’ve finished writing your speech when there is nothing left to take out.

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You don’t care enough about the audience

Most people think they are the most important player in a presentation. They are wrong. The audience, the listeners, the people watching the presenter are the most important players.

Care about the audience, creating messages and stories that resonate with them and inspire them.

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