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The Biological Basis of Golden Circle
The What level is directly related to our neocortex. The neocortex is a brain area specialized for rational and analytical thought and language. That said, the neocortex does not drive behavior. Instead, it merely allows us to consider vast amounts of data.
The How and Why of The Golden Circle are both associated with the limbic brain, which is specialized for feelings like trust and loyalty. This area of the brain is responsible for all human behavior and decision-making.
Thus if you start with why you will be directly connecting with the limbic brain and there will be better decision making.
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The Golden Circle
In Start with Why, Sinek introduces a new concept called The Golden Circle. The Golden Circle is formed of three parts: ‘Why,’ ‘How’ and ‘What.’
- What: The What of a company relates to the product that a company provides. The What of a company is the ou...
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Start With Why But Know How
Any worker or individual can have the energy to motivate people. But, the most important thing to becoming a great leader is to be charismatic. Charisma is a skill that inspires people around you. This charisma is tied to a leader’s Why. They have a belief in a greater purpose th...
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The Book in 5 Lines
- WHY is the purpose, cause, or belief.
- Every inspiring leader starts with WHY
- People don’t buy WHAT you do, they buy WHY you do it.
- Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others.
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Start with the End Result in Mind
The assumptions we make have a significant impact on our actions. Looking at the bigger picture and considering your end result when planning will lead to better long-term results.
Sinek also uses this metaphor when talking about leadership. He describes two types of leader:
- Thos...
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“The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”
SIMON SINEK
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The Secret
A most successful company starts with WHY (from the core of the golden circle) but the others start with what (just like - if you buy this you will get this specification).
The best example can be Apple - Firstly, Apple provides a strong and clear ‘Why’: challenge the status quo and...
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“Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.”
SIMON SINEK
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“Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?”
SIMON SINEK
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“Working hard for something we do not care about is called stress, working hard for something we love is called PASSION.”
SIMON SINEK
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Know Why. Know How. Then What?
When a company is small, the founder heavily influences its image. The founder will have a substantial amount of direct contact with their consumers.
That said, as the company grows, the leader’s role changes. They will no longer be the most vocal part of the organization. They will instea...
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A learner who loves to share wisdom on personal growth, happiness, and success on Deepstash. Topics include motivation, habits, goals, and mindset. Believes that everyone can achieve their dreams with the right attitude and action.
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Breakdown Of The Psychological Mind
Want to understand whats inside your head and how it works?
The human brain is complex so I will simplify it for you.
Within the Chimp Management Model, we outline three parts to the brain:
• Frontal -
The hippocampus: an overview
- The hippocampus is the part of the brain that is involved in forming, organizing, and storing memories. It is a limbic system structure that is particularly important in forming new memories and connecting emotions and senses, such as smell and sound, to memories.
The Primary Motor Cortex
It is the area of the brain responsible for learning new skills.
Using brain mapping tools, scientists have discovered that the more we use a certain body part, the more information about it is stored in the Primary Motor Cortex region of the brain, which alters its size a...
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