If you set out to talk about a topic you don’t know, you must research and think about it a lot. Otherwise, the text is forced and full of information gaps. This phase is called think before ink. Ask these questions before starting to write:
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Similar ideas to The more you think before you write, the easier it will be to write
The popular mnemonic acronym THINK provides us with simple guidelines to consider before we graciously proceed to put our foot in our mouths:
Think about what you want to write during a workout, on a walk, in the shower, while you eat, on your commute, in a boring meeting. But definitely think about it before you go to sleep.
As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
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