Instead of counting, show

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...

• Before: Describe the world with Problem A.
• After: Imagine what it’d be like having Problem A solved.
• Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( ...

“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”

-Brian Tracy

They buy your product/services but after the transaction, you don't care.

Is that good customer service?

Providing help, or ...