Use aesthetic visuals
If done well and the writer uses relevant visuals that complement the copy, visuals can encourage the reader to read the rest of the text.
The worst thing you can do as a writer is making your writing harder to read.
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Switch places with the reader
As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
- What experience does this text create...
Think about the recipient
If you can't appeal to your reader, no composition skill or subject matter expertise means a thing. To do this, understand your reader's goals and how your purpose fits in.
When you review your writing before sending, ask yourself whether your writing helps the reader understand what...
Strategies speed readers use
- Skimming: quickly going through passages to find the main points.
- Meta guiding uses a pointer, such as your index finger or a pen, to guide your eyes along the lines of text.
- The vision span method uses the span of human eyesight to read words in batches....
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