Think about the recipient

If you can't appeal to your reader, no composition skill or subject matter expertise means a thing. To do this, understand your reader's goals and how your purpose fits in.

When you review your writing before sending, ask yourself whether your writing helps the reader understand what's in it for them.

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Answer These 2 Questions Before You Send Any Written Communication for Work

Answer These 2 Questions Before You Send Any Written Communication for Work

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