If you can't appeal to your reader, no composition skill or subject matter expertise means a thing. To do this, understand your reader's goals and how your purpose fits in.
When you review your writing before sending, ask yourself whether your writing helps the reader understand what's in it for them.
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Similar ideas to Think about the recipient
As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
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