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Christopher the Coherent

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The Zeigarnik Effect

The Zeigarnik Effect

Unfinished work continues to exert an influence, even when we try to move on to other things.

When you start working on something but do not finish it, thoughts of the unfinished work continue to pop into your mind even when you've moved on to other things. Such thoughts urge you to go back and finish it.

Books, video games and tv-series all take advantage of this effect.

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The Zeigarnik Effect Is Why You Keep Thinking of Unfinished Work

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